Earning revenue is the biggest motivation factor for pirates to get involved in piracy. For online pirates, a major revenue source is online ads. We did a small test on the pirated content of Zee, Sab, Colors and Star Plus to track the brands whose ads have been published on the piracy websites.
Online piracy is the biggest problem faced by the Media and Entertainment Industry and it can only be stopped by using different collective solutions. One approach is to go after the income of piracy websites and cut down their motivation factor. We at Pirates Alert help clients to track brands and ad networks who publish ads on infringing websites and make them aware about their indirect contribution towards piracy. Currently we are working with Spain based clients and have detected more than 120K ads on piracy websites.