Taking Back Control from Unauthorised Sellers
How a High-Growth D2C Beauty Brand Protected Its Market and Partner Ecosystem
Client File
Challenge
Unauthorised sellers began listing the brand's products without permission, affecting partner relationships, pricing, and brand integrity across multiple marketplaces.
Objective
Identify unauthorised sellers across marketplaces, remove their listings, and establish ongoing enforcement to protect channel integrity and partner trust.
Outcomes
- ✓Unauthorised sellers disrupted official partner relationships and pricing
- ✓Listings spread rapidly across marketplaces, undermining brand experience
- ✓Manual detection was impractical given scale and speed of violations
- ✓Need for ongoing enforcement to safeguard long-term brand growth
The Solution Strategy
Discover
Define
Design
Develop
Deploy
The Investigation
Platform-Wide Listing Detection
CounterFix was deployed to monitor major e-commerce platforms for product listings linked to the brand.
Key findings:
- Over 2,000 listings were discovered on Amazon alone
- Many sellers were operating without any authorisation or compliance
Seller Classification & Verification
Listings were matched against the brand’s internal database to identify authorised and unauthorised sellers.
Key findings:
- CounterFix flagged non-compliant sellers automatically
- Zero manual intervention was needed for seller classification
Enforcement Action on Unauthorised Listings
Verified unauthorised listings were reported and taken down across multiple platforms.
Key findings:
- Rapid takedowns reduced exposure of rogue sellers
- Unauthorised product visibility dropped substantially
Real-Time Monitoring Enabled
CounterFix continued scanning platforms to detect any new or recurring violations.
Key findings:
- Reappearance of previous violators was flagged immediately
- New unauthorised listings were identified before gaining traction
Enforcement Summary & Reporting
A post-action report was shared to give the brand full visibility into enforcement performance.
Key findings:
- Detailed data included seller IDs, listings removed, and platform-level insights
- Internal teams could track impact and escalate recurring offenders
Case Closed: The Results
Key Achievements
- 90% drop in unauthorised listings within 30 days, reducing noise across marketplaces and improving discoverability of genuine listings
- Minimum 10% increase in online authorised sellers’ revenue, driven by cleaner channels and less pricing disruption
- Strengthened trust among official distribution partners, reinforcing long-term relationships and channel confidence
- End-to-end visibility and control over online brand presence established, enabling faster internal decision-making and proactive enforcement
"As we scaled, unauthorised sellers began eroding our pricing, visibility, and partner trust. Pirates Alert helped us take back control. With CounterFix, we automated detection and takedowns achieving results in weeks that would’ve taken months manually. Their solution gave us both confidence and control in a critical growth phase."
Director of eCommerce & Marketplace Strategy
Leading D2C Skincare & Beauty Brand
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