Detecting Trademark Misuse of a Leading Skincare Brand
How a Skincare Giant Leveraged CounterFix to Detect and Disrupt Brand Infringement
Client File
Challenge
Managing a large brand portfolio made it difficult to manually track online misuse. The use of the client’s trademarked name by a different manufacturer on similar packaging prompted urgent investigation.
Objective
Confirm the trademark violation, gather solid evidence, and equip the client for legal or enforcement action.
Outcomes
- ✓Product names were phonetically similar to the trademarked brand.
- ✓Packaging and manufacturer differed but mimicked brand identity.
- ✓Target audience and product categories overlapped heavily.
- ✓Client needed documentation to pursue legal or enforcement action confidently.
The Solution Strategy
Discover
Define
Design
Develop
Deploy
The Investigation
Detecting the Infringement
CounterFix’s automated scans flagged listings across major marketplaces.
Key findings:
- Product names phonetically similar to the trademark
- Packaging and manufacturer details differed, but brand identity was mimicked
Auditing the Competitor’s Website
We reviewed the infringer’s online presence to assess product alignment.
Key findings:
- Multiple overlapping products (creams, drops) used the infringing name
- Branding clearly targeted the same category and audience
Test Purchase & Review
We purchased the product to inspect its physical packaging.
Key findings:
- Product name matched the client’s trademark phonetically
- Trademark appeared on skincare items not covered under the infringer’s rights
Building the Evidence Report
A structured enforcement-ready document was prepared.
Key findings:
- Included screenshots, test purchase documentation, and product comparisons
- Client equipped to escalate legally or via offline action
Case Closed: The Results
Key Achievements
- Trademark misuse was traced back to a larger pattern of brand imitation across multiple platforms
- Evidence from test purchases and online audits built a compelling case for legal escalation
- The client gained confidence to act swiftly, without internal delays or uncertainty
- Marketplaces were alerted to repeat offenders, strengthening future enforcement potential
- The client’s internal brand protection team now uses this case as a blueprint for ongoing IP monitoring
"With PiratesAlert, we were able to catch the infringement early and respond decisively. Their thorough approach made all the difference."
Legal & Compliance Officer
Leading Indian Skincare Company
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