Exposing a Lookalike Product Network on Meesho
How a Top Indian Brand Unmasked a Multi-Seller Imitation Scheme Using CounterReveal
Client File
Challenge
The brand flagged a suspicious hair serum mimicking its flagship product. Despite a different name, the packaging and product type were nearly identical. Tracing attempts using contact numbers, addresses, and packaging details led nowhere—everything was fake. Like many modern infringers, the seller operated behind false identities.
Objective
Uncover the seller network and manufacturer, collect verified intel, and build a legally actionable case for swift offline enforcement.
Outcomes
- ✓Packaging was nearly identical to the client’s original serum
- ✓Design elements clearly aimed to mislead consumers
- ✓Seller identities were falsified or untraceable
- ✓Conventional tracing methods failed due to fake information
The Solution Strategy
Discover
Define
Design
Develop
Deploy
The Investigation
Identification & Pattern Recognition
We scanned Meesho for listings that closely resembled the client's product, using visual analysis to assess possible infringement.
Key findings:
- Packaging was nearly identical to the client’s original serum
- Design elements clearly aimed to mislead consumers
Test Purchase & Traceback
A test purchase was made to examine the product and attempt to trace its origin.
Key findings:
- The lookalike mimicked the client’s design and branding
- Purchase details helped connect the product to a specific seller account
Platform Engagement & Evidence Collection
We worked directly with Meesho to obtain verified data that would stand up to scrutiny.
Key findings:
- Seller phone numbers, addresses, and transaction history were retrieved
- All information was consolidated into an enforcement-ready report with platform-verified insights
Network Analysis & Entity Mapping
We analyzed seller profiles and behavioral patterns to uncover the human network behind the scheme.
Key findings:
- Multiple listings tied back to a shared seller account
- Digital evidence confirmed operations were run by one family group
Enforcement-Ready Report Delivery
A detailed, structured report was delivered to support legal and offline action.
Key findings:
- Included visual proof, product comparisons, and purchase trail
- Equipped the client for immediate escalation through legal channels
Case Closed: The Results
Key Achievements
- Infringing network identified
- Mastermind behind the scheme exposed
- Verified, actionable evidence gathered
- Enforcement-ready intelligence delivered
- Established a repeatable model for identifying seller networks using proxy accounts
- Client gained strong legal footing for ongoing action against similar infringers
- Internal teams learned how to link digital trails to real-world operators
- Brand reinforced marketplace trust by disrupting deceptive sellers
- Preventive insights used to block future imitation attempts across other product lines
"CounterReveal didn’t just help us identify a copycat product, it exposed the entire network behind it. Their investigative depth gave us the tools to act fast, with confidence and legal clarity."
Senior Brand Protection Manager
Leading Indian Personal Care Company
Stop Lookalikes Before They Hijack Your Brand.
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