Detecting Trademark Violation for a Leading D2C Personal Care Brand
How AI-powered visual analysis helped protect brand identity from lookalike products
Client File
The Challenge
Trademark violations don't always involve copying a brand name — they often mimic a product's visual identity in a way that misleads the consumer and leverages established brand equity.
Objective
Detect and stop visual trademark infringement through AI-powered analysis and enforcement
The Solution Strategy
Discover
Define
Design
Develop
Deploy
The Investigation
AI Visual Detection
Custom AI model performed side-by-side visual comparisons, detecting similarities in design and packaging.
Key findings:
- Critical component for success
- Check with team about timeline
Multi-Platform Scanning
System flagged all product listings using visually similar trade elements across major e-commerce platforms.
Key findings:
- Critical component for success
- Client very satisfied with this
Platform Enforcement
Takedown notices were sent to platforms hosting the lookalike products, backed by visual evidence.
Key findings:
- Critical component for success
- Check with team about timeline
Documentation
Compiled comprehensive trademark infringement dossier with AI-driven visual documentation.
Key findings:
- Critical component for success
- Client very satisfied with this
Case Closed: The Results
Key Achievements
- Early detection through automated visual scans
- AI-powered comparison confirmed brand imitation
- All identified listings flagged for removal
- Full enforcement report enabled legal follow-up
- Brand preserved its visual identity and customer trust
"The AI-powered visual analysis gave us concrete evidence of imitation. CounterFix's automated detection saved us months of manual monitoring."
Pirates Alert's investigation helped our client's brand protection efforts.
Brand Protection Manager
Digital Commerce, Leading D2C Beauty Brand
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